John Edwards’ Nouveau-Campaign

February 2, 2007

John Edwards is running a campaign like you’ve never seen- and he’s got the tools to do it. He’s getting his hands dirty in the homes of voters.

While Hillary Clinton and Barack Obama are senatizing themselves and raising money, Edwards is in Pennsylvania, making videos and posting them on youtube and his blog. One Corps, the nationwide people-helping-people program he founded, is a grassroots coalition of American citizen volunteers. Edwards was with one of the groups working to make a woman’s home more energy efficient.

Is this the future of campaigning? Instead of photo op’s and planned media events, the politician makes the media (in real situations, with his own editors), and then distributes it on the Internet. Off the TV and into the computer.

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One Response to “John Edwards’ Nouveau-Campaign”

  1. kenjac84 said

    It ultimately amounts to the same PR measures just being publicized in a different medium. Don’t let the flop of hair and charming smile fool you. The man is a jackal like the rest.

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